BonniDune Kennel is located in
Southern Indiana, USA. Although I started
with German Shepherd Dogs, today BonniDune is
dedicated to showing, trialing and producing
sound, versatile Border Collies.
BonniDune is proud to be recognized as an AKC Breeder of Merit.

Puppies Born December 25, 2013

Have Border Collies Become More Popular Since Chaser?


Border Collies are highly intelligent and energetic dogs that have been popular for many years. However, the breed gained even more attention and popularity with the emergence of Chaser, the remarkable Border Collie known for her impressive language learning abilities. This article explores whether Border Collies have become more popular since Chaser’s rise to fame.

The Chaser Effect

Chaser, a Border Collie owned and trained by Dr. John Pilley, astonished the world with her ability to understand and respond to over 1,000 words. Her remarkable cognitive skills were showcased in various experiments, demonstrating her exceptional memory and comprehension of language. The Chaser Effect, as it became known, sparked a renewed interest in Border Collies and their intelligence.

Increased Demand

Following Chaser’s success, there has been a noticeable surge in the demand for Border Collies. Many people were captivated by the idea of owning a highly intelligent dog capable of learning complex tasks and commands. The breed’s reputation as a skilled herding dog further enhanced their appeal, making them a popular choice for farmers and ranchers.

Role in Popular Culture

The media played a significant role in boosting the popularity of Border Collies. Chaser’s story was covered by major news outlets, and she made appearances on television shows, captivating audiences worldwide. Border Collies started to appear more frequently in movies, commercials, and advertisements, further contributing to their increased visibility and desirability.

Border Collies as Working Dogs

While the surge in popularity has led to an increase in Border Collies as companion animals, it is important to remember that they are primarily working dogs. Border Collies excel in various tasks, including herding livestock, agility training, and obedience competitions. Their intelligence, agility, and loyalty make them ideal working partners, and their popularity has led to more opportunities for them to showcase their skills.

Responsible Ownership

It is crucial for potential Border Collie owners to understand the breed’s unique needs and characteristics. Border Collies require plenty of mental and physical stimulation, as well as consistent training and socialization. Without adequate exercise and mental engagement, they may become bored and develop behavioral issues. As their popularity increases, it is essential for owners to be responsible and committed to meeting their needs.


Chaser’s remarkable abilities undoubtedly created a surge in interest and popularity for Border Collies. Their intelligence, versatility, and working capabilities make them highly desirable for various activities. However, it is vital for potential owners to recognize their unique needs and ensure they can provide the appropriate environment and care. Border Collies continue to be a beloved breed, and with responsible ownership, they can thrive and bring joy to many families.

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